About 75% of the 22 million small businesses in the U.S. are owned and managed with a single individual. The conventional business reflects the solo owner’s values, tastes and personality. Most of all, the business and its owner are inseparable in the eyes of customers and prospects.
You are able to turn personal involvement into marketplace advantage by creating a strong, distinct Personal Brand identity.
What’s a Personal Brand?
Personal branding represents a strong personal self promotion and small business strategy. You develop a Personal Brand based on your own talents, skills and values. This Personal Brand identity becomes the inspiration for the marketing efforts. With a clear marketing identity, you are able to intentionally shape positive perceptions about you – as the symbol for your company.
Consider brands you utilize and recognize. Your perceptions about those brands have been shaped by consistent and persistent marketing messages bikin website profil As soon as your personal experience as an individual confirms those messages, the brand perception becomes reality.
Are you aware any small businesses with a solid brand identity?
One of the very most powerful small business owners tools is personal branding. Examples of individuals who created strong Personal Brands and developed them into multi-million-dollar enterprises include Oprah Winfrey, Martha Stewart, Nora Roberts, Stephen Covey, Tiger Woods and Tommy Hilfiger.
However, very few small business owners use branding to be distinctive from their competitors. You are likely to be aware of a small business owner with a solid Personal Brand ONLY if they are active in your market space or network. Most small business owners just don’t know how — and won’t make the effort — to utilize personal brand reputation building as a fruitful marketing strategy.
Personal Branding represents one of the very most powerful — and under used — small business owners tools!
How can you develop a strong Personal Brand?
Follow the five steps to generate your Personal Brand identity. The method is adapted from Brand Me, Inc: How To Be Distinctive And Remarkable In What You Do And How You Do It, helpful information for small business owners.
Step 1: Define Your Target: Everybody is NOT a potential buyer for everything you need to offer. The biggest mistake you may make has been unclear about your target customer. Write reveal description of the person who is the ideal buyer.
Step 2: Identify Your “True” Competition: Never mind who YOU think your competitors is. Who your target buyer consider when shopping for products and services like the people you offer?
Step 3: Find Your Point of Difference: A good marketing myth is that your Brand needs to be unique. You do not have to be unique. But you have to vary vs. your competitors AND highly relevant to your target. List all of the ways you’re different from the people and companies your target buyer considers as alternatives. Then review the list and circle only what’s most highly relevant to the prospective customer. You must identify anyone to three items that qualify as your Point of Difference.
Step 4: Write Your Personal Brand Statement: This strategic statement pulls together your results from steps 1-3. Write one paragraph with three sentences that (1) describes your target buyer and what they need, (2) your true competitive frame of reference and (3) your point of difference. This statement becomes your Personal Brand Identity. It is an internal reference, not at all something you say or write to other people.
Step 5: Create Your Personal Brand Marketing Plan: You bring your Personal Brand alive by the way you communicate verbally, in writing and visually. Your Personal Brand Statement represents the fist steps for preparing an advertising plan. Now, you have the inspiration to develop a brand promotion strategy. Use your Personal Brand Statement to generate, evaluate or revamp ALL your marketing materials. Your Personal Brand Statement becomes the foundation for everything from your’elevator speech’to your internet site copy, even the way you answer your phone.
Build your Personal Brand and beat the competition.
You never desire a catchy slogan, fancy logo or clothes that match your marketing materials. And you don’t desire a big marketing budget, since you just establish your Personal Brand within your target market space or niche. Building your Personal Brand mostly requires commitment.
Remember, your Brand is established by other people’s experiences and perceptions of everything you do and the way you do it. Few business owners even realize they can shape other peoples’perceptions as an advertising strategy. Few will invest time or effort. So it’s much simpler than you might think to establish a benefit for your company with a distinctive Personal Brand that reflects the best YOU need to offer.